prosumer pro‧su‧mer [prəʊˈsjuːmə ǁ proʊˈsuːmər] noun [countable] MARKETING
1. a customer who wants to buy high quality equipment, which has the same features as the equipment used by professionals:

• DVD Workshop Express is aimed at prosumers who want to create professional-looking DVD productions.

2. a customer who knows a lot about a particular type of product, who is used by a company to help design and develop its products:

• Prosumers are far more likely than ordinary consumers to be consulted for their opinions on companies and brands.

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prosumer UK US /prəˈsjuːmər/ US  /prəˈsuːmər/ noun [C] MARKETING, COMMERCE
a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer': »

Half of prosumers distrust companies and products they cannot find on the internet.

a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer': »

The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.

Financial and business terms. 2012.

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Look at other dictionaries:

  • Prosumer — is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a cross between consumer grade and professional grade. But the professional… …   Wikipedia

  • prosumer — /prō sūˈmər/ noun A consumer who buys many newly introduced and high quality products ORIGIN: ↑professional and ↑consumer …   Useful english dictionary

  • prosumer — (proh.SOO.mur) n. 1. A consumer who is an amateur in a particular field, but who is knowledgeable enough to require equipment that has some professional features ( professional + consumer ). 2. A person who helps to design or customize the… …   New words

  • Prosumer — Der Begriff Prosument (vom Englischen „prosumer“) ist ein modernes Kofferwort, also eine Wortbildung, mit zwei unterschiedlichen Bedeutungen. Produzent Konsument Alvin Toffler führte 1980 in dem Buch „Die dritte Welle“ („The Third Wave“)[1] den… …   Deutsch Wikipedia

  • prosumer — 1. noun /pɹəʊˈsjuːmə/ a) A person in postindustrial society who combines the economic roles of producer and consumer. b) A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower… …   Wiktionary

  • prosumer — n. (portmanteau of professional and consumer ), electronic device that is in a level between the consumer and the professional model and contains some professional features; professional consumer, person who is knowledgeable enough to buy the… …   English contemporary dictionary

  • Prosumer — Person aus dem Kreis der Konsumenten, die in die Produktionstätigkeit des Produzenten einbezogen wird. Der P. kann so Einfluss auf die Produkteigenschaften nehmen. Vgl. auch ⇡ Customized Marketing …   Lexikon der Economics

  • Prosumer — VP A cross between consumer and professional equipment. Frequently used to distinguish a three chip camcorder from a consumer, single chip camcorder …   Audio and video glossary

  • Prosumer-Kamera — Digitalkamera Konica Minolta Dimage A200 aus dem Jahr 2004 mit manuellem Zoom Digitalkamera …   Deutsch Wikipedia

  • Prosumidor — Saltar a navegación, búsqueda La palabra prosumidor, o también conocida como prosumer, es un acrónimo formado por la fusión original de las palabras en inglés producer (productor) y consumer (consumidor). Igualmente, se le asocia a la fusión de… …   Wikipedia Español

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